YOME LIVE PRIVACY POLICY

 

SECTION 1 GENERAL TERMS

1.1. HUYA PTE.LTD (“YOME LIVE”), has developed and operated a software program (an app) named “YOME LIVE,” a live streaming network/platform (the “Platform”), designed for you (the “User”) to access the contents that is made available on or through the Platform over the Internet (the “Web Service”)

1.2. This YOME LIVE PRIVACY POLICY (the “Privacy Policy”) applies to the User’s access and use of the Platform and/or the Web Service and is meant to help the User understand how YOME LIVE collects, uses, and discloses the User’s information. By downloading or using the Platform, or accessing the Web Services, the User declares that he/she has read, understood and consented to the provisions of this Privacy Policy in its entirety. If the User does not consent to this Privacy Policy in its entirety, he/she shall not use or access the Platform and/or the Web Service.

1.3. The text of this Privacy Policy may be modified from time to time due to changes of applicable regulations and policies, products and operational needs. The modified Privacy Policy will be published on YOME LIVE, and the publication of the modified Privacy Policy shall mean that YOME LIVE has appropriately informed the User of the modification of this Privacy Policy. If the User objects to the modified Privacy Policy, the User shall stop accessing the Platform, using the Web Service and/or deleting his/her YOME LIVE account immediately. If the User continues to access the Platform or use the Service, regardless of the way the User accesses or uses, the User is deemed to have agreed with the modified Privacy Policy.

1.4. If the User is a minor, the User must read this Privacy Policy with his/her statutory guardian, and only consents this Privacy Policy upon the approval of his/her statutory guardian.

SECTION 2 WHAT AND HOW INFORMATION IS COLLECTED

2.1. “User Information” means the personal information and data that can be used to identify such User, including, but not limited to, name, nickname, gender, date of birth, email address, telephone number, credit card number, billing information, personal photo or pictures, other relevant data in connection with the User’s personal account on the Platform and other platforms and service providers, and data and information created, provided or shared by the User.

2.2. The User Information may be collected by the following means:

2.2.1. Information created and/or provided by the User:

When the User creates a YOME LIVE account; creates, uploads, purchases, views, or downloads certain content or products on or from the Web Service; or otherwise uses the Web Services, the User may provide YOME LIVE with a variety of the User Information.

2.2.2. User Information that YOME LIVE collects as the User uses the Web Service:

i. The User’s apps, browsers and devices: When the User connects to the Web Service, YOME LIVE may, by using cookies or other technologies, collect certain User Information about the apps, browsers, and devices the User uses to access the Web Service, such as: unique identifiers, advertisement identifiers, browser type and settings, device type and settings, language, operating system and its version, mobile network information including carrier, and application version number, IP address, unique user ID, crash reports, system activity, date and time of request, and referrer URL, etc. For further information regarding “cookies”, please refer to Article 8 below.

ii. The User’s activities: YOME LIVE may collect information about the User’s activities in the Web Service, which may include: the User’s views and interactions with content on the Web Service, purchase activity, people the User communicates or shares content with, activity on third-party sites and apps that concerns the Web Service, etc.

iii. The User’s location information: YOME LIVE may collect information about the User’s location whenever the User uses the Web Service. The User’s location can be determined with varying degrees of accuracy by: GPS, IP address, sensor data from the User’s device, information about things near the User’s device such as Wi-Fi access points, cell towers, and Bluetooth enabled devices.

2.2.3. Other Sources:

YOME LIVE may obtain additional User Information from any third party or any source other than the Web Service, for which the User has approved YOME LIVE’s access. For the purpose of this Article, when the User accesses the Web Service through a third-party service, connects to a third-party service through the Web Service, or otherwise links the User’s YOME LIVE account with a third-party service, the User has approved YOME LIVE’s access to the User Information from such third-party service.

Please note that in order to provide the Web Service to the User, YOME LIVE needs certain types of User Information. If the User does not provide YOME LIVE with such information, or asks NIMO TV to delete it, the User may no longer be able to access or use the Web Service.

SECTION 3 WHY YOME LIVE COLLECTS INFORMATION

YOME LIVE uses the User Information that YOME LIVE collects for the following purposes:

3.1. Provide, maintain and improve the Web Service, and develop new services:

YOME LIVE uses the User Information to operate, maintain, enhance, provide, create, and develop all of the features, functions and services of the Platform and the Web Service; automatically update the YOME LIVE application on the User’s system; and remember the User Information so that the User will not have to re-enter it during the User’s visit or the next time the User accesses the Web Service.

YOME LIVE may also use the User Information YOME LIVE collects in the existing Web Service to help YOME LIVE develop new services.

3.2. Communicate with the User:

YOME LIVE uses the User Information YOME LIVE collects, like the User’s name, email address,  to communicate and interact with the User directly. For example, YOME LIVE may send notifications to the User, notify the User about upcoming changes or improvements on the Web Service, or contact the User regarding any content that the User has posted to or downloaded from the Web Service. In addition, if the User contacts YOME LIVE, YOME LIVE will keep a record of the User’s request in order to help solve any issues the User might be facing.

3.3. Provide personalized services, including content and promotion:

YOME LIVE uses the User Information to customize the Web Service for the User and improve the User’s experience with the Web Service, including providing content recommendations and delivering content that YOME LIVE hopes the User will find relevant and interesting, including advertising and marketing messages. YOME LIVE may also periodically send promotional materials or notifications to the User in relation to the Web Service.

3.4. Measure performance:

YOME LIVE may use data for analytics and measurement to understand how the User reacts to the Web Service. For example, YOME LIVE analyzes data about the User’s visits to the Web Service to do things like optimize product design, monitor and store aggregate site usage metrics, such as total number of visitors and pages accessed, or understand the usage trends of YOME LIVE’s user. If applicable, YOME LIVE also tracks the User’s entries, submissions, and status in any promotions or other activities, and uses such data about the promotions the User interacts with to help advertisers understand the performance of their promotional campaigns.

3.5. Protect YOME LIVE, users, and the public:

YOME LIVE uses information to help improve the safety and reliability of the Web Service. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm YOME LIVE, the Platform, YOME LIVE’s users, or the public.

3.6. Other certain purposes:

YOME LIVE may collect and process the User Information to perform its obligations as required by law or any court of competent jurisdictions or by any governmental, official or regulatory body.

In addition, to the extent permitted by the applicable law, YOME LIVE may collect and process the User Information to honor contractual commitments, to take steps in anticipation of entering into contract, to fulfill YOME LIVE’s contractual obligations, and to protect YOME LIVE’s legitimate interests.

SECTION 4 WHEN INFORMATION IS SHARED

4.1. When the User shares the User Information:

Many functions of the Web Service let the User share information with other people, and the User has control over how he/she shares. For example, the User can share a content on NIMO TV publicly or the User can decide to keep such content private. Remember, when the User shares information publicly, the User Information may become accessible through search engines.

When the User signs in and interacts with others in his/her use of  Web Service, like leaving comments on live-broadcasting, the User’s name and photo may appear next to the User’s activity.

4.2. When YOME LIVE shares the User Information

4.2.1. With the User’s consent:

YOME LIVE will share User Information outside of YOME LIVE when YOME LIVE has the User’s consent.

4.2.2. Share to affiliates, subsidiaries and personnel:

YOME LIVE may disclose the User Information to its affiliates (meaning any entity that, directly or indirectly through one or more intermediaries, controls, is controlled by, or is under common control with YOME LIVE), subsidiaries, and personnel (meaning any shareholder, director, consultant, officer, employee, servant or other personnel of YOME LIVE or its affiliates or subsidiaries, and other professional, financial, legal or accounting advisers of YOME LIVE) in order to refine and develop the business strategies and investment plans. YOME LIVE’s affiliates, subsidiaries and personnel receiving the User Information shall be subject to this Privacy Policy and will use the User Information within the aforesaid purposes and will strictly keep the User Information confidential.

4.2.3. Share to relevant service providers and partners:

YOME LIVE may disclose the User Information to service providers working on NIMO TV’s behalf, such as those to provide website hosting, maintenance, and security services; to conduct data analysis and create reports; to offer and improve certain functionality; or assist YOME LIVE in improving the Web Service and creating new services and features. YOME LIVE may also allow specific partners to collect information from the User’s browser or device for advertising and measurement purposes using their own cookies or similar technologies.

YOME LIVE will require that these parties use the information only for the purposes for which it is provided to them, and process such information in compliance with this Privacy Policy.

4.2.4. Share to third-party service to which the User has access:

If the User connects to a third-party service through the Web Service or otherwise links the User’s YOME LIVE account with a third-party service, the User is requesting and authorizing YOME LIVE to share or grant access to information on the User’s behalf with such third party. YOME LIVE may also send information about the content the User watches or the User activities on the Web Service to such third party in order to upgrade the User’s experience in his/her use of the Web Service.

4.2.5. International data transfer:

User Information collected by YOME LIVE may be stored and processed in the User’s region, in YOME LIVE’s major data centers, or in any other country where YOME LIVE or its affiliates, subsidiaries, partners, or service providers are located or maintain facilities.  If YOME LIVE provides any information about the User to any such entities, YOME LIVE will request such entities to adequately protect the User Information in accordance with this Privacy Policy.

4.2.6. For legal reasons:

YOME LIVE will share the User Information outside of YOME LIVE if YOME LIVE has a good-faith belief that access, use, preservation, or disclosure of the User Information is reasonably necessary to:

i. meet any applicable law, regulations, legal processes, or enforceable governmental requests;

ii. enforce applicable terms of service under the YOME LIVE User Agreement and YOME LIVE Host Broadcast Agreement, including investigation of violations;

iii. detect, prevent, or otherwise address fraud, security, or illegal matters; and

iv. protect against harm to the rights, property or safety of YOME LIVE, YOME LIVE’s users, or the public as required or permitted by the applicable law.

4.2.7. Share non-personally identifiable information:

YOME LIVE may share non-personally identifiable information publicly and with any third party. For example, YOME LIVE may share publicly available information to assess or demonstrate trends about the general use of the Web Service.

SECTION 5 USER’S PRIVACY CONTROLS

5.1. Declining to share certain User Information

The User may decline to share certain User Information with YOME LIVE, in which case YOME LIVE may not be able to provide to the User some of the features and functions found on the Web Service.

5.2. Managing, reviewing, and updating User Information

The User can always review and update his/her profile information and preferences by logging in and going to the setting page of the Platform.

5.3. Safekeeping account and password

After the User is successfully registered, YOME LIVE will assign the User a user account with a password, the safekeeping of which shall be the responsibility of the User at all time. The User shall bear full legal liability for all behavior and activities conducted through his/her YOME LIVE account.

5.4. Account deletion

If the User would like to delete his/her YOME LIVE account, the User will send a written request to YOME LIVE at feedback_EN@yome.live. After receiving such request, YOME LIVE will verify the User’s identity, review the status and activities performed through the User’s YOME LIVE account and decide whether or not to delete the User’s YOME LIVE account.

To learn more about how the User can exercise his/her privacy choices, the User can contact YOME LIVE at feedback_EN@yome.live. For other requests to review, update, delete, or otherwise limit YOME LIVE’s use of information that the User have provided directly to YOME LIVE, the User may also contact feedback_EN@yome.live. To protect the User’s privacy and security, YOME LIVE may take steps to verify the User’s identity before granting the User access or making corrections to the User Information.

SECTION 6 TECHNICAL AND ADMINISTRATIVE MEASURES TO PROTECT USER INFORMATION

6.1. Password encryption

The password of the User’s YOME LIVE account is stored and managed with secure encryption. No other user or other third-party will be entitled to know the User’s password.

6.2. Measures against hacking

YOME LIVE is doing its best to prevent leakage or damage of personal information of the User caused by hacking or computer viruses. In order to prevent personal information from being damaged, YOME LIVE is backing up the data on a regular basis. The latest vaccine program is used to prevent personal information or data from being leaked or damaged, and to securely transmit personal information on the network with encryption. YOME LIVE uses intrusion prevention system to control unauthorized access from outside, and tries to have all possible technical devices to secure it systematically.

6.3. Data processors and operation of personal information protection department

YOME LIVE trains its data processors through regular trainings and emphasize to comply with personal information processing policies.

In addition, through the internal personal information protection department, YOME LIVE checks the implementation of the personal information processing policy and compliance with the person in charge, and is working to correct and rectify any problems that are found. However, YOME LIVE shall not be held responsible for damages that are not attributable to YOME LIVE, so long as YOME LIVE has fulfilled its obligation to protect personal information, such as carelessness of users or accidents in areas not controlled by YOME LIVE.

YOME LIVE uses a variety of managerial, technical, and physical measures to protect the integrity and security of the User Information as aforementioned. These measures may vary based on the sensitivity of the User Information. However, no security precautions or systems can be completely secure. YOME LIVE cannot ensure or warrant the security of any information the User transmits to YOME LIVE, and the User does so at the User’s own risk. YOME LIVE cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of YOME LIVE’s physical, technical, or managerial safeguards.

SECTION 7 ADVERTISERS AND ANALYTICS PROVIDERS

7.1. YOME LIVE may use third-party Web analytics services in connection with the Web Service. These service providers use a variety of tracking technologies such as cookies to analyze how users use the Web Service. The information collected will be collected directly by these service providers to evaluate the User’s use of the Web Service.

7.2. YOME LIVE may allow advertisers, third-party advertising networks and third-party advertising serving companies to serve advertisements directly to the User within the Web Service and other YOME LIVE sites, services and software. By serving these advertisements directly to the User, these companies can set their own cookies on the User’s computer and trigger their own Web beacons and other tracking technologies to measure the effectiveness of their advertisements, and to collect and track information such as demographic information, inferred interests, aggregated information, and activity to assist them in personalizing the advertising content delivered to the User. If the User responds to an advertisement that targets a certain audience, the advertiser or ad-server may conclude that the User fits the description of the audience that they were trying to reach.

7.3. This Privacy Policy does not apply to, and YOME LIVE cannot control the tracking technologies and activities of, other advertisers, third-party advertising networks, or third-party advertising servers. The User should consult the respective privacy policies of these advertisers, third-party advertising networks, or third-party advertising servers.

SECTION 8 COOKIES

8.1. When the User uses or accesses the Web Service, the User’s device will automatically be issued with a cookie. Cookies are small text files containing a string of alphanumeric characters that are sent to the User’s browser. YOME LIVE may from time to time circulate and modify a policy regulating about what cookies are, how they work, how YOME LIVE uses them, and how to remove them, etc.

8.2. Depending upon the type of device the User is using, the User may set his/her device to accept all cookies, to notify the User when a cookie is issued, or not to receive cookies at any time. If the User sets his/her device not to receive cookies, certain personalized services cannot then be provided to the User.

8.3. YOME LIVE uses “cookies” to store and track information about the User and the User’s use of the Web Service. Information retrieved from YOME LIVE’s cookie is used in line with the uses set out in this Privacy Policy and more specifically to:

i. help save and retrieve passwords used on the Web Service. This way, the User will not have to re-enter information upon every new visit to the Web Service;

ii. track information such as the frequency and duration of the User’s use or visit to the Web Service, the User’s click-stream as the User goes through the Web Service, the User’s preferred websites and to help YOME LIVE determine whether the User came to the Web Service from a particular Internet link or banner advertisement;

iii. analyze the profile of visitors and users to help YOME LIVE provide the User with better services and to enhance the Web Service; and/or

iv. personalize the content, banners and promotions that the User will see on the Web Service.

8.4. Most cookies are “session cookies”, meaning that they are automatically deleted from the User’s device at the end of a session. The User is always free to decline cookies if the User’s device permits, although in that case the User may not be able to use certain features of the Web Service and the User may be required to re-enter his/her password more frequently during a session.

8.5. YOME LIVE may use other third-party advertising companies to serve ads when the User accesses and/or uses the Web Service. In the course of serving advertisements, the third-party advertisers may place or recognize a unique cookie in the User’s device. These companies may use information retrieved from their cookies to provide advertisements on the Web Service and other services about goods and services that may be of interest to the User.

8.6. YOME LIVE has no access or control over third party cookies and they are not subject to this Privacy Policy. Please review the respective privacy policies of these third party websites for further details in this regard. If the User wants to prevent one of these third-party companies from sending and reading cookies on his/her device, he/she will need to visit each of their websites individually to request that he/she be removed from that system.

SECTION 9 COMPLIANCE AND COOPERATION WITH REGULATORS

9.1. YOME LIVE maintains servers around the world and the User Information may be processed on servers located outside of the country where the User lives. Data protection laws vary among countries, with some providing more protection than others. Regardless of where the User Information is processed, YOME LIVE applies the same protections described in this Privacy Policy.

9.2. When YOME LIVE receives formal written complaints, YOME LIVE responds by contacting the person who made the complaint. YOME LIVE works with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of the User’s data that YOME LIVE cannot resolve with the User directly.

9.3 Please note that in some circumstances, YOME LIVE may need to keep processing the User Information for certain legitimate interests or to comply with a legal obligation. 

SECTION 10 MISCELLANEOUS

10.1. In the event that YOME LIVE, or some or all assets in relation to the Web Service are acquired by or merged with a third-party entity or in connection with a contemplated change of ownership transaction, NIMO TV reserves the right, in any of these circumstances, to transfer or assign the information that YOME LIVE has collected from users as part of that merger, acquisition, sale, or other change of control event, including in the course of diligence.

10.2. The Web Service may link to third-party websites or services. The privacy practices of those third parties are not governed by this Privacy Policy. Therefore, it is advisable that the User reviews the privacy policies of these third-party websites and services to understand their practices.

10.3. The articles titles and headings used in this Privacy Policy are provided solely for convenience, and shall have no contractual or legal significance.

10.4. This Privacy Policy may appear in different languages, and if there occurs any discrepancy or inconsistency, the English version shall prevail.

10.5. The User can contact YOME LIVE with any questions or comments about this Privacy Policy by email to feedback_EN@yome.live.

 

 

Date: December 1st, 2018